What is eCommerce SEO?
It is no secret that SEO is one of the critical aspects of an eCommerce business. There is no point in having a great website if no one would be able to see it. Before we proceed ahead there is a need to understand why SEO is important for eCommerce and there are a few eCommerce platforms with their definite advantages, flips and pricing tags.
Irrespective of the fact whether you are just starting out or looking to switch these platforms will ensure that your target audience is able to find you. You will also be aware of how to choose the best SEO platform for your needs and improve your SEO rankings. Below are some of the best e-commerce platforms for SEO in 2023.
Why is SEO Important for E-commerce Websites?
Though any eCommerce business owner will claim that generating traffic to your website is the topmost priority. Without visitors, there is not going to be any sales or business. The best way to drive traffic to your website is through Search engine optimization (SEO).
SEO is the process of optimizing a website for Google search with an aim of enhancing the rankings and visibility of the website. Understanding why is SEO important for eCommerce is due to the following reasons
- Generation of more organic traffic
- Increased credibility and brand awareness
- Better ROI much more than what paid marketing advertising channels are offering
Taking all these benefits into consideration, it is no wonder that businesses are investing in SEO more than before. If you are looking to start SEO for your eCommerce website then you need to choose the right platform.
How to do SEO for eCommerce website – Features to look for
All the eCommerce platforms are not treated to be equal when it comes to SEO, so when it comes to the choice of which eCommerce platform is best for SEO there are a few features that you need to consider
- A platform that is developed keeping SEO in mind
- Indexing control
- Customizable HTML
- Integration with Google Analytics.
- Social sharing buttons
- Faster speed of the site that points to lower download times.
- The ability to customize metatags, titles and URLs.
Coming to the question which e-commerce platform is best for SEO you need to ensure that it is SEO friendly. Along with it, you need to consider the price and experience of the platform as well.
Top eCommerce Websites for SEO
By now you are aware of what to look for in an e-commerce platform it is the right time to consider which eCommerce platform is best for SEO
BigCommerce
This is a platform that helps managers create and develop their online stores. Since it offers a variety of choices it is suited for SEO purposes including product recommendations, abandoned cart delivery and blogs.
It is considered the most trusted B2C and B2B solution and there is an app store which offers additional features such as social media tools and email marketing. The only flip side is that the plans can be on the expensive side. But if you are serious about SEO then Ecommerce is worth considering.
Key features
- Page builder with the visual editor
- Inventory management solutions
- Real-time reporting
- Social commerce
Pros
- Robust security
- Essential buyback integrations
- 99.9 % uptime
Pricing
- They offer a standard 15-day trial period
- The standard plan is $ 29. 95/ month and the Pro plan is at $ 299.95/month
Shopify
Shopify is an excellent choice of business for all sizes but it is all about getting started. It is an easy-to-use platform with excellent inbuilt SEO features that gives a definite edge in figuring out which eCommerce platform is best for SEO purposes.
Though the platform has some limitations when it comes to advanced SEO services. For example, in adjusting the internal link structure you may require the help of the developer. But their support will always be there to address any troubleshooting issues.
Key Features
- Free SSL certificate
- Abandoned cart recovery emails
- Gift cards
- Customer segmentation options
Pros
- Easy to use
- Fast speed
- Free blogging features
- Perfect for novice businesses
- Lots of in-built SEO features
Pricing
- Basic plan at $ 29/month and Advanced plan at $ 299 per month
- A free 14-day trial period is provided
WooCommerce
WooCommerce is one of the popular open-source eCommerce platforms on the internet and is being used by millions of online stores. It is great for SEO since it is easy to use and improves the ranking of the website in search engines.
There is an in-built site map that would make it easy for Google to index your products and allows you to customize the title tags, metal descriptions etc.
Features
- Fully customizable with hundreds of free and paid-in extensions and plugins
- For digital products subscription options
- Automated tax calculations
- Shipping options to be configured
Pros
- Open–source platform
- Advantages of seamless integration with WordPress
- No fee on transactions beyond that of the payment service provider
Pricing
- WordPress is a free to use open–source eCommerce platform. But you would need to shell out money for a domain name, WordPress hosting along with an SSL certificate
Understanding how to do SEO for an eCommerce website you may easily install WordPress plugins and use Yoast SEO.
Adobe Commerce (formerly Magento)
Earlier it was referred to as Magento, it has been one of the best bets in eCommerce platforms for a considerable period of time. It is now part of the Adobe experience platform that gives access to other Adobe tools like Adobe Analytics and Adobe Target.
Being an eCommerce platform there are numerous features like product categorization or management, order management and a lot more. This turns out to be a great choice for an eCommerce business that helps them optimize their store for search engines.
Features
- Image optimization features
- Custom catalogues, and price lists for B2B selling
- Automatic data backup
- Scale your eCommerce store with Azure and AWS
Pros
- Multi-channel commerce
- Better developer experience and tooling
- A faster e-commerce platform, even for stores with heavy catalogues and high transaction volumes
Pricing
- Adobe commerce Pro plan- get in touch with the team for the pricing details.
Squarespace
The platform is great for eCommerce, as there are inbuilt features which make it easy to create and manage your online store. For example, you can add a product easily, set up payment processing and track your sales data.
You may use it to sell physical goods, but also develop a site for your restaurant or salon. In addition, if you want more traffic to your website the platform has built-in tools that help in search engine optimization. An example is you can control how your site appears in SERPs and meta tags on each page and a lot more.
Features
- Appointment booking features
- Structured data and automatic markups
- Mobile-friendly eCommerce websites
- SSL security
Pros
- Free custom domain
- Google ads credit
- Greater managed
Pricing
- Personal plan- $ 23 per month
- Advanced commerce plan- $ 65 per month.
OpenCart
This is another platform that provides SEO-friendly features. If you are interested to find out which eCommerce platform is best for SEO your search ends here. The extensive document will help you to start quickly
The reason why it is the best e-commerce platform for SEO is the ability to customize any portion of the website. This includes the meta tags, URL structure, meta descriptions and a lot more. If you are exploring the possibilities of an SEO platform that provides robust features then it is the best.
Features
- 13000+ modules and themes
- Extensions for added functionality
- Product variables addition options
- Discounts and coupons
Pros
- An open-source E-commerce platform for SEO
- Fewer plugins that self-hosted platforms
- No monthly fees
Pricing
- No monthly fees
Wix
Wix ranks among the top eCommerce websites that allow you to develop a beautiful website for search engines. On this platform, you can edit the meta tags and website titles. There is an in-built keyword research tool that enables you to find the best keywords for your website.
For blog posts and website pages, it allows you to develop customized URLs. This can help to improve the SEO rankings of your website. There is also a free plan on offer that provides unlimited storage and bandwidth.
Features
- 500+ free professional online store templates
- Canonical tags
- Structured data markup
- Built-in keyword research tool
Pros
- Unlimited storage and bandwidth
- Limitless customization with APIs
- 24/7 support
Pricing
- Business basic plan $ 24 per month
- Business VIP plan $ 53 per month
How to Choose the Best Ecommerce Platform for Your SEO Needs
By now you are aware of what Ecommerce SEO is and the features that you need to be aware of in looking for an SEO platform it is the right time to build your site on the best platform for SEO. If you are still not sure which Ecommerce platform is best for SEO you can always seek professional help.
To know more, Connect with GTECH.